FAQ

  • We are the first business focused exclusively on growing revenue and fanbases in women’s college sports.

    • We help athletic departments increase ticket sales and engagement

    • Provide strategy for content, branding, and NIL alignment

    • Build the market for women’s sports through community, storytelling, and fan development

  • Women’s Sports Xcelerator is for college athletic departments, coaches, administrators, collectives, and athletes who are ready to grow the business side of women’s sports.

    We work with programs that want to:

    • Increase fan engagement

    • Build stronger athlete brands

    • Attract NIL opportunities

    • Drive revenue and visibility

    • And ultimately, lead in the women’s sports space

    Whether you're managing a Top 25 basketball program, launching a new NIL initiative, or trying to elevate a team’s digital presence — if you’re serious about building the future of women’s college sports, WSX is built for you.

  • Because women’s college sports deserve their own playbook, not a version borrowed from the men’s side.

    • In the new era of NIL and college athletics, there is a huge opportunity for universities to make money from women’s sports, we want to help.

    • The audience is different. The culture is different. The opportunities are different. And we believe women’s college sports can be wildly successful with a strategy built specifically for them.

    • While women’s teams continue to break records in viewership, attendance, and engagement, they’re still often under-resourced and undervalued. We’re here to change that, by building systems that grow fanbases, drive revenue, and elevate women’s programs on their own terms.

    • We don’t treat women’s sports as a side project, they’re the entire focus.

  • Women’s Sports Xcelerator was founded by Kari Mills, a former college athlete, coach, and sports marketer with extensive experience working with some of the top sports brands in the world.

    Kari has held roles with global athletic companies such as Gatorade and Life Fitness/Hammer Strength.

    She is passionate about growing women’s sports at every level—both in terms of participation and business results. Drawing on her unique blend of athletic and business expertise, Kari created Women’s Sports Xcelerator to empower and elevate women’s sports programs.

  • 1. Home Team Advantage

    1. A foundational program that includes an in-person athlete NIL and brand-building workshop, along with support for high-quality fan content and community engagement. The goal: increase ticket sales by getting athletes aligned with the team brand and building real connections with your fanbase.

    This is where most programs start — because athletes who understand their brand and fans in the stands are the foundation for everything else.

    2. Full Court Press

    • A sport-specific program designed to elevate your women’s basketball brand. This package focuses on increasing media coverage, content strategy, and storytelling to grow exposure at the team and athlete level. Built for programs looking to stand out and lead in the NIL era.

    3. Custom Playbook

    • A fully tailored solution based on your program’s specific goals — whether that’s revenue generation, fan growth, recruiting alignment, or department-wide brand development. We co-create a strategy that fits your budget, timeline, and team structure.

    All of our services are designed specifically for women’s sports — not retrofitted from men’s models. We know the women’s sports fan and we build strategy around what actually works for this audience.

  • We offer three signature programs designed to help women’s college sports programs grow revenue, visibility, and fan engagement — with a focus on NIL, branding, and long-term impact.

    1. Home Team Advantage

    1. A foundational program that includes an in-person athlete NIL and brand-building workshop, along with support for high-quality fan content and community engagement. The goal: increase ticket sales by getting athletes aligned with the team brand and building real connections with your fanbase.

    This is where most programs start — because athletes who understand their brand and fans in the stands are the foundation for everything else.

    2. Full Court Press

    • A sport-specific program designed to elevate your women’s basketball brand. This package focuses on increasing media coverage, content strategy, and storytelling to grow exposure at the team and athlete level. Built for programs looking to stand out and lead in the NIL era.

    3. Custom Playbook

    • A fully tailored solution based on your program’s specific goals — whether that’s revenue generation, fan growth, recruiting alignment, or department-wide brand development. We co-create a strategy that fits your budget, timeline, and team structure.

    All of our services are designed specifically for women’s sports — not retrofitted from men’s models. We know the women’s sports fan and we build strategy around what actually works for this audience.

  • We help your teams and university generate revenue by:

    • Growing and engaging the fan base

    • Increasing ticket sales and merchandise purchases

    • Building a loyal, profitable community of fans who spend more and may become new donors

    • Engaging the youth sports community, parents, coaches, women’s sports fans, and local businesses who care about the growth of women’s sports

    Our expertise in understanding these audiences creates meaningful and lasting support for your programs.

  • Women’s Sports Xcelerator stands out because we:

    • Focus exclusively on women’s sports, understanding the unique challenges and opportunities in this space

    • Build authentic connections with female athletes, fans, and communities

    • Provide tailored marketing and brand strategies designed to grow exposure, engagement, and revenue for women’s teams and athletes

    • Combine education, empowerment, and innovation to support long-term growth

    • Engage youth sports, parents, coaches, and local businesses to create a broad, supportive network

    • Offer customized programs that fit the specific needs of women’s sports programs and athletic departments

    Our female-first, athlete-centered approach makes us a true partner in advancing women’s sports.

  • Results vary by school, but programs that work with us have seen:

    • Up to a 30% increase in ticket sales over the course of a season

    • 15% growth in social media followings, helping expand team visibility and engagement

    • Additional revenue generated through merchandise sales and concessions

    • An expanded audience that supports incremental sales opportunities, including:

      • Athletic camps

      • Future student interest

      • Lifelong fan engagement

      • New program donors

      • Brand partnerships

  • We partner with a range of schools that are committed to investing in the growth of women’s sports, including:

    • Power Five and top-tier Division I programs looking to elevate their brand and maximize exposure

    • Mid-major and emerging programs ready to grow their fan base and create new revenue streams

    • Universities that want to support their female athletes with education, brand-building tools, and NIL readiness

    • Programs that are serious about building long-term value in women’s sports—not just chasing short-term wins

    If your school is ready to lead in this new era of women’s athletics, we’re ready to help you build what’s next.

  • We typically partner directly with the athletic director and then collaborate with multiple stakeholders across the athletic department to ensure alignment and impact, including:

    • Marketing and communications teams

    • Coaches and support staff

    • Student-athlete development and NIL coordinators

    • In some cases, external partners such as collectives or university foundations

    Our approach is designed to support the full ecosystem around women’s sports—driving brand growth, fan engagement, and long-term revenue.

  • There’s never been more momentum behind women’s sports—and the programs that invest in branding, fan engagement, and community building now will be the ones leading the future.

    • Fan interest and media coverage are at an all-time high

    • NIL, ticket sales, and digital platforms are creating new revenue opportunities

    • The most successful programs are building brand loyalty early and turning fans into long-term supporters

    • Starting now allows you to capitalize on this growth and position your program as a leader in women’s sports

    • The landscape is shifting fast—and programs that act now will be the ones that stand out, grow faster, and win off the field.

    • Getting started is simple. We’ll schedule an initial discovery call with your athletic director or leadership team to understand your goals, challenges, and priorities. From there, we’ll recommend the best starting package—most schools begin with Home Team Advantage—and tailor the approach to fit your program.

    • Whether you're focused on increasing ticket sales, growing your fan base, or building long-term brand value, we’ll build a game plan to help you get there.

    • Schedule a call here

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